Episodes
Tuesday Apr 11, 2023
RetailCraft 38 - ”fits and shapes” - Hunkemöller at NRF 2023
Tuesday Apr 11, 2023
Tuesday Apr 11, 2023
During an exceptionally busy NRF 2023 in January in New York we managed to grab some time with Gijs van Engelen, the Chief Digital Officer and member of the Board at Hunkemöller, one of the largest lingerie specialists in Europe. They have a direct site in the UK (https://www.hunkemoller.co.uk/), while also selling via retailers like Next, and a US/Global site at https://www.hunkemoller.com. Meanwhile their stores are to be seen in most town centres in northern Europe.
Jamie and I chatted with Gijs against the bustle of 40,000 retailers jostling around the Javits Centre, and we covered the brand's history, position and growth focus for 2023. Of particular note is approach to multichannel, blending store and online, and how to make each store simultaneously a flagship and a profitable endeavour. Gijs also covers the use of marketplaces as a market-entry strategy (eg Zalando in Switzerland and Asos in the UK).
--
Run time: 20 minutes
INFORMATION:
[ 🖥️ ]
Hunkemöller: https://www.hunkemoller.co.uk/
[ 👨👧 ]
Gijs van Engelen: https://www.linkedin.com/in/gijs-van-engelen-760582/
Jamie Merrick: https://www.linkedin.com/in/jamiemerrick/
Ian Jindal: www.linkedin.com/in/ianjindal/ and www.twitter.com/ianjindal
[ 🎙️📷 ]
Recorded in New York at NRF 2023 and engineered at Spiritland Studios, UK.
Episode photo credit: Ian Jindal ( https://www.instagram.com/ianjindal )
Thursday Feb 16, 2023
RetailCraft 37 - ”three children in every garment” - Tern and Polarn O. Pyret
Thursday Feb 16, 2023
Thursday Feb 16, 2023
With us in the studio we Kate, from Tern.eco and Mats who founded Polarn O. Pyret (PO.P) in the UK, recently amalgamated from master-franchisee to part of the global operation.
Kate Walmsley is a pioneering retail leader who has created a platform to integrate second-hand sales into a brand's offering, integrating the option to buy new, buy second-hand, within the same experience.
Mats Nilsson, of Polarn O. Pyret, the doyens of the organic cotton striped kidswear, tells us about their journey to include second-hand in their offering. We hear of the brand's quality obsession (one of the pioneers in the use of organic cotton) and their obsession with great quality, even planning unisex styles to be handed down through a family from brother to sister several times. Mats is clear that giving their cherished, high-quality clothing an extended life in a different family is simply an extension of their values.
Mats and Kate give us much to be positive about, while also reminding us that it is motivated people, allied to purposeful brands, that really drive progress. An inspiring session in the studio!
--
Run time: 43 minutes
INFORMATION:
[ 🖥️ ]
Tern: https://www.tern.eco/
PO.P: https://www.polarnopyret.co.uk/ and https://www.polarnopyret.co.uk/blogs/pop-magazine/po-p-second-hand
[ 👨👧 ]
Kate Walmsley: https://www.linkedin.com/in/kate-walmsley-573608/
Mats Nilsson: https://www.linkedin.com/in/mats-nilsson-55b8931/
Jamie Merrick: https://www.linkedin.com/in/jamiemerrick/
Ian Jindal: www.linkedin.com/in/ianjindal/ and www.twitter.com/ianjindal
[ 🎙️📷 ]
Recorded and engineered at Spiritland Studios, UK.
Episode photo credit: Ian Jindal (https://www.instagram.com/ianjindal )
Tuesday Jan 31, 2023
RetailCraft 36 - ”Discerning and Resourceful” - Jennifer North of Hobbycraft
Tuesday Jan 31, 2023
Tuesday Jan 31, 2023
Joining us in the studio at the end of 2022, Jennifer North, Head of Digital Experience at Hobbycraft, gives us an eye-opening insight to the demanding, innovative craft and hobby market in the UK, and their multipronged and entrepreneurial position.
We hear about the craft customer - artists, hobbyists, businesses and the growing "sidehustle" generation of digitally-amplified creators - and how their demands and behaviours changed over the pandemic and now into 2023.
Jenny covers loyalty, subscriptions, apps, customer insight... as well as a fascinating glimpse at their customers' requirements - listen out for the hand-knitted nativity set and the laser-cut materials!
The briefest glimpse at https://www.hobbycraft.co.uk/ will show the range and depth of the offering - along with a view of the triumph to present in a scaling, engaging experience.
--
Run time: 33 minutes
INFORMATION:
Jennifer North: https://www.linkedin.com/in/jennyanorth/
Jamie Merrick: https://www.linkedin.com/in/jamiemerrick/
Ian Jindal: www.linkedin.com/in/ianjindal/ and www.twitter.com/ianjindal
Recorded and engineered at Spiritland Studios, UK.
Episode photo credit: Ian Jindal (https://www.instagram.com/ianjindal )
Tuesday Jan 31, 2023
RetailCraft 35 - ”Asset Management” - Ceanne Fernandes-Wong of Cocoon
Tuesday Jan 31, 2023
Tuesday Jan 31, 2023
Cocoon (https://www.cocoon.club/) is a London-based circular subscription service for bag lovers. Not just any old bags - high end, desirable handbags. They operate a membership model, where a subscription unlocks access to the collection and weekly drops to support maintain freshness and energy. The business blends luxury service, product experience, sustainable and circular business models and of course the attraction of a scale-up with an interesting digital platform.
Ian was pleased to get some time with founder and luxury expert Ceanne Fernandes-Wong and in the cosiness of the studio we learn of the business drivers, the realities of providing the service, along with Ceanne's rich experiences and reflections from a career of leadership in luxury - Net a Porter, Vestiaire Collective, Kate Spade...
There's some bonus material at the end - we had so much to cover it was hard to leave the studio!
--
Run time: 44 minutes
INFORMATION:
Ceanne Fernandes-Wong: https://www.linkedin.com/in/ceannefernandes/
Ian Jindal: www.linkedin.com/in/ianjindal/ and www.twitter.com/ianjindal
Recorded and engineered at Spiritland Studios, UK.
Episode photo credit: Ian Jindal (https://www.instagram.com/ianjindal )
Wednesday Nov 30, 2022
RetailCraft 34 - ”Phenotype” - Andy Jayes of Fenwicks
Wednesday Nov 30, 2022
Wednesday Nov 30, 2022
Andy Jayes is a retail and digital veteran, and has earned that accolade given his background in BHS, House of Fraser, Selfridges, Virgin Megastores... along with covering the gamut of digital - from product and merchandising, via operations and development - to his current role as Digital Director at Fenwicks, the independently-owned, unique and quirky department store mini-chain.
There's so much to follow here - his journey from chef to chief, the positioning of Fenwicks and the sources of distinctiveness, the role of Digital Director, and how digital can transform a last-century business while retaining and using its DNA... As a result we just dived straight into the middle!
If you're not already familiar with Fenwicks then do check out their website (https://www.fenwick.co.uk/) to see the range of products and something of their history on Wikipedia (https://en.wikipedia.org/wiki/Fenwick_(department_store)) or in their own words (https://www.fenwick.co.uk/our-story.html).
--
All of our podcasts now have a full transcript and notes available - check out the episode page on https://internetretailing.net/retailcraft-retail-podcasts/retailcraft-retail-podcasts
Run time: 30 minutes
INFORMATION:
Andy Jayes: https://www.linkedin.com/in/andrew-jayes-14307821/
Ian Jindal: www.linkedin.com/in/ianjindal/ and www.twitter.com/ianjindal
Recorded and engineered at Spiritland Studios, UK.
Episode photo credit: Ian Jindal (https://www.instagram.com/ianjindal )
Saturday Jul 30, 2022
RetailCraft 33 - ”The detail and the dream” - Camilla Henriksson of H&M
Saturday Jul 30, 2022
Saturday Jul 30, 2022
Camilla Henriksson is the Global Brand Innovation Manager at H&M, as well as the Global Head of Customer Experience for their Lifestyle Brands... that should give you a clue as to just how busy Camilla is, and the range of her interests. We caught up with her fresh from the launch of Atelier100, a global collaboration with another global Swedish powerhouse, IKEA. Atelier100 (https://www.atelier100.com/) is a project that seeks to 'democratise design' and has three objectives for the partnership: to find and support local creatives; to explore and support local production; and to work on local relevance.
This is an extraordinary project as a stand-alone, but when you consider it's a joint endeavour between two global businesses it acquires an additional level of purpose, learning and connection.
During our conversation Camilla gives us an insight into her career and how she's moved through product, visual merchandising, stores, digital, innovation, circular economy and sustainability... as well as in different parts of H&M. Her clarity on delivery, focus and learning is clear - and from her open conversation and enjoyment of her role we can see that humour and culture are definite contributing factors to success!
During our discussion we mentioned in passing the Grand Prix-winning project at Cannes Lions in 2021. Called "the Loop" it's an in-store end-to-end recycling machine and you can see details here: https://www.youtube.com/watch?v=rQhaZNWfZmY
We also discussed the role of Matter, the local/sourcing research consultancy, and you can see their work here: https://ma-tt-er.org/
--
All of our podcasts now have a full transcript and notes available - check out the episode page on https://internetretailing.net/retailcraft-retail-podcasts/retailcraft-retail-podcasts
Run time: 30 minutes
INFORMATION:
Camilla Henriksson: https://www.linkedin.com/in/camilla-henriksson-56863231/
Jamie Merrick: https://www.linkedin.com/in/jamiemerrick/
Ian Jindal: www.linkedin.com/in/ianjindal/ and www.twitter.com/ianjindal
Recorded and engineered at Spiritland Studios, UK.
Episode photo credit: Ian Jindal (https://www.instagram.com/ianjindal )
Friday Jun 24, 2022
RetailCraft 32 - ”In the path of the customer” - Megan Maley of Zalando SE
Friday Jun 24, 2022
Friday Jun 24, 2022
Operating in 25 countries, with 49million active customers and featuring 5,800 brands, Zalando is a European fashion powerhouse that we've long tracked and admired. Megan Maley spoke at Shoptalk Europe 2022 when we launched the Global Elite 1000 report, and I invited her to share with us some of the dynamics, focus areas and directions of travel for Zalando from the vantage-point of her role as GM UK/Ireland and Benelux.
We hear about the platform approach, an obsessive customer focus, a relationship with the brands they sell, market entry and growth and of course the long-standing commitment to sustainability, with some 22% of products sold now coming from the more sustainable ranges.
Megan shares with us the importance of getting into the path of the customer, but we also hear about her career path and the idea of "provoking your destiny".
This is a generous, open and inspiring conversation with a thoughtful leader in one of Europe's leading retailers.
--
All of our podcasts now have a full transcript and notes available - check out the episode page on https://internetretailing.net/retailcraft-retail-podcasts/retailcraft-retail-podcasts
Run time: 40 minutes
INFORMATION:
Megan Maley: https://www.linkedin.com/in/megan-maley-7478a24/
Jamie Merrick: https://www.linkedin.com/in/jamiemerrick/
Ian Jindal: www.linkedin.com/in/ianjindal/ and www.twitter.com/ianjindal
Recorded and engineered at Spiritland Studios, UK.
Episode photo credit: Ian Jindal (https://www.instagram.com/ianjindal )
Wednesday Mar 30, 2022
RetailCraft 31 - ”Glass-box brands” - Provenance.org and Kingfisher PLC
Wednesday Mar 30, 2022
Wednesday Mar 30, 2022
Provenance provides a framework for retailers and brands to assess, monitor and communicate their sustainability, and this has progressed from a technology play (developing data and blockchain services) into "sustainability marketing technology". We go behind the scenes with Jessi Baker, the founder and CEO, and along the way discuss the challenges of implementation, how brands are adapting to and embracing transparency, and the direction of travel in making sustainably supply chains easy and relevant for the consumer. Jessi mentioned the phrase "glass-box brands", succinctly describing the radical transparency and scrutiny under which modern businesses now operate.
Sienne Veit is the Group Digital Product and Platform Director for Kingfisher PLC, owners of Screwfix, B&Q, Castorama and others in a £13bn turnover powerhouse in the "homes" and DIY sectors across Europe. Sienne tracks the idea of a "product" and how the aim is to "create joyful things" that increase not only increased sales but also enhance the experience of interacting with the brand, solving consumer problems. She repeats the concept when she describes how the combination of data science and engineering can 'make meaning and create joy' - surely a rallying cry for our times!
Join us in the studio for this informative, wide-ranging and clear discussion on key themes in modern retail: data, transparency, technology and the consumer's experience.
All of our podcasts now have a full transcript and notes available - check out the episode page on https://internetretailing.net/retailcraft-retail-podcasts/retailcraft-retail-podcasts
Run time: 54 minutes
INFORMATION:
Jessi Baker MBE: https://www.linkedin.com/in/jessibaker/
Sienne Veit: https://www.linkedin.com/in/sienneveit/
Jamie Merrick: https://www.linkedin.com/in/jamiemerrick/
Ian Jindal: www.linkedin.com/in/ianjindal/ and www.twitter.com/ianjindal
Recorded and engineered at Spiritland Studios, UK.
Episode photo credit: Ian Jindal (https://www.instagram.com/ianjindal )
Tuesday Mar 15, 2022
RetailCraft 30 - ”Crisp in, Crisp out?” - Pepsico and Marks and Spencer
Tuesday Mar 15, 2022
Tuesday Mar 15, 2022
Two major brands discuss innovation, digital, delivery and retail. We hear from Ali Holmes, Senior Ecommerce Director at Pepsico Europe, and Megan Ludlow, Innovation Partnership at Marks & Spencer.
We mentioned that Ali had featured on the cover of InternetRetailing Magazine back in 2012 and you can see that edition here: https://internetretailing.net/magazine/internetretailing---july-2012-volume-6-issue-5
All of our podcasts now have a full transcript and notes available - check out the episode page on https://internetretailing.net/retailcraft-retail-podcasts/retailcraft-retail-podcasts
Run time: 53 minutes
INFORMATION:
Ali Holmes: https://www.linkedin.com/in/aliholmes/
Megan Ludlow: https://www.linkedin.com/in/megan-ludlow/
Jamie Merrick: https://www.linkedin.com/in/jamiemerrick/
Ian Jindal: www.linkedin.com/in/ianjindal/ and www.twitter.com/ianjindal
Recorded and engineered at Spiritland Studios, UK.
Episode photo credit: Ian Jindal (https://www.instagram.com/ianjindal )
Monday Jan 31, 2022
Monday Jan 31, 2022
As we return to the studio, this is a conversation full of surprises, of twists, turns and revelations, and it's one of those serendipitous discussions that just leave you thinking "wow".
We hear from Claire Bottle, the new-ish CEO of the UK Warehousing Association. Claire covers the serendipity that led from a secretarial role to a logistics leader, with the mentoring she received and how she now looks to create opportunities and training within the industry.
Gavin's journey goes from Facebook to establishing a cannabis store, via Tesco and arrives at digital health data. It's a track that blends bravery with analysis, clarity and flexibility.
Both of these journeys share one thread - that they defy our expectations. Claire comments that her path is "by no means stereotypical" while Gavin notes several times that the commercial realities today and in the future and "different to our mental model".
This is a podcast full of opinion-changing insights and rather than spoiling the surprises now, I'll just remind our listeners that a full transcript with notes and links is available via https://internetretailing.net/retailcraft-retail-podcasts
More information on the UKWA here (https://www.ukwa.org.uk/) and on AltaFlora here (https://www.altaflora.co/).
We also noted in passing that Gavin had featured on the cover of InternetRetailing Magazine - here's an archive link to that issue, from 2011! https://internetretailing.net/magazine/internetretailing---november-2011-volume-6-issue-1
Run time: 47 minutes
INFORMATION:
Claire Bottle: https://www.linkedin.com/in/clarebottlefcilt/
Gavin Sathianathan: https://www.linkedin.com/in/gavinsathianathan/
Jamie Merrick: https://www.linkedin.com/in/jamiemerrick/
Ian Jindal: www.linkedin.com/in/ianjindal/ and www.twitter.com/ianjindal
Recorded and engineered at Spiritland Studios, UK.
Episode photo credit: Ian Jindal (https://www.instagram.com/ianjindal )